The East Meets West Corporation India, which will work in the area of joint ventures and technology transfer in the manufacture of environment-friendly products, is soon to be set up in India.

East Meets West Foundation is also actively encouraging the use of sustainable resources.

The East Meets West Corporation India will, via seminars and conferences, focus on interaction between companies which deal in environment friendly products. The corporation's specific area of interest techniques, and enhancement of value addition levels for products such as jute-based products, a particularly environmentally friendly category, grossly underutilised.