A
Bombay based international business management
consultant, Dr. Hiru Bijlani’s book ‘Globalisation
– an Overview’ was released here recently.
Very useful as a handy reference book to executives
of public and private sector undertakings, financial
institutions and MBA students, the book provides
an insight into many |
expects of global business such as global marketing,
global joint ventures and issuances of global
cultural diversity. It also suggest effective
strategies to be adopted to become successful
global players. Thus, the book presents an overview
of globalisation in a lucid language. |