understand it from a point of view of, let's say, a
business manager or an entrepreneur, or a student of
business was very difficult. And so I thought I'd put
this all together in a capsule and link it in as a sort
of subsequential form.
book starts with the history of trade, goes on to the
basis of comparative trade advantage and then on how
trade has taken place between various nations. The book
also discusses such topics as joint ventures, its advantages
and disadvantages, the role of government in joint ventures,
strategies for globalisation, global management and
cultures, global marketing, global finance, global organisation
structures, and environmental issues that have been
raised by the United Nations and other bodies. It also
contains some sort of guesstimate on what the future
trends will be.
you, it's not a comprehensive book in any of these areas,
the idea is to condense knowledge.
do you think is the downside of your book? If you were
to review it yourself critically, what would you say?
as I have said in the preface, each of the chapters
of the book could be the subject of a book by itself,
and that could be a criticism, that it does not do justice
to anything while covering a log of ground. But, then
the purpose of the book is just to give an overview.
criticism from an Indian readers point of view could
be that the book is tailored specially for the Indian
environment, but a general text for any business executive
who may be anywhere, it does not have Indian examples,
but has instances that are relevant and drawn from a
variety of companies and countries around the world.
specifically did that, as I intend to write another
book which I am working on. It will be titled, Globalisation
of Business for Indian companies.
long did it take you to do the book?
book took a long time to be completed : it took me almost
three years to write this. But my next book is a quickie,
so to say, it's on globalisation through joint ventures
know that I present seminars in this field. I have put
together the slides and created the book with some cartoons.
Thus it's more like a handbook.